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Our Vision
We want see a world where businesses are driven with more consciousness.
We know what it takes to lead from the front. As ex-CEO and ex-CTO, we combine over 30 leading teams in the tech industry, and we've lived the highs and lows of real leadership. We navigated industry disruptions, steering teams through rapid change, and making the tough calls when needed.
We’re not here to offer textbook solutions or recycled management theories. Instead, we share the insights we gained from our own real-world challenges, successes, and missteps. We’re passionate about helping businesses in transition build strategies and cultures that not only impact today, but also last long after we’re gone.
Our approach is straightforward and effective: we work with you side by side, focusing equally on the people and the business, prioritizing the most important thing at each moment.
We understand that a brilliant strategy can fail without the right culture, and a strong culture needs clear, actionable direction. That’s why we help you implement lasting ways of thinking and working that creates long-term impact.
For us, leadership starts from within. We believe that being self-aware and continuously evolving is key to inspiring your team and driving sustainable success.
If you’re a business in transition looking for a partner who gets it—someone who’s been there and can help you navigate those pivotal moments—then you’re in the right place.
Ready for a lasting transformation? Let's get started.
Cristina Sancho
Business & Marketing
(exCEO)
Cristina has spent over 18 years at the intersection of technology, leadership, and innovation, leading global teams at tech companies. At Amazon, she drove high-impact digital strategies; at Netflix, she led the platform’s expansion into Southern Europe. But her most defining challenge came as CEO of Taringa, where she led a full-scale turnaround rebuilding its leadership, culture, and product from the ground up, while integrating Web3 technology. Cristina thrives in moments of transformation and complexity, and now, as co-founder of northnode, she brings that experience to leaders navigating their own critical moments. Additionally, she is certified as Life Coach. When she’s not working, you’ll likely find her by the sea surfing, kitesurfing, or simply walking the shore, where she finds her balance and sense of flow.
Johan Duque
Technology & Product
(exCTO)
Johan brings a rare blend of deep technical expertise, business acumen, and strategic leadership that drives meaningful results. With over 15 years of experience building and scaling digital systems across startups, fintech, and Web3, he’s helped launch Italy’s first cloud-native bank at illimity, led the digital transformation of Hype, and drove Web3 innovation as CTO of Taringa! Throughout, his focus has remained constant: making technology work for real people. What motivates him isn’t just building great products. It’s creating strong teams, driving smart execution, and solving meaningful problems through collaboration and culture. Outside of work, he finds true peace and fulfillment in rock climbing and snowboarding. Mountains remind him that growth comes from pushing limits with purpose.
Our principles
People Over Everything
“Culture eats strategy for breakfast.” No strategy can thrive without the right people to bring it to life. Culture is the foundation that makes execution possible and success sustainable.
Continuous Improvement
Personal growth isn’t a milestone, it’s a mindset. Continuous improvement means seeing every situation as a chance to evolve as a person, as a leader, and as a team.
The Most Important Thing
… is to keep the most important thing the most important thing. We focus on what truly matters at that moment.
The 20% that brings 80% of the results.
Ego Out of the Way
We thank the Ego for taking us here, but we don't allow it to stand in the way.
Open communication, transparency, and integrity are non-negotiable.
